Crumbl Cookie Pop Up Shop

Project Description:

UX Website Prototype: https://www.figma.com/proto/BfPedT79NrhxBedNMa1gS2/Pop-Up-Shop-Web-Wireframe?page-id=0%3A1&node-id=28-3267&starting-point-node-id=28%3A3042&t=7Se0gsVIAqxDqnQj-1

In this project I was tasked with creating a pop up shop experience of a preexisting brand, by creating a brand event guide and planning all promotional materials. I started off with doing extensive research on the brand, which I then used to create similar elements but different brand materials in order to both relate as well as distinguish from the company. Following the creation of my brand guide, I went into making the pop up shop layout rendering as well as making promotional materials such as a social media post, shopping bags, a menu brochure, and event box packaging. I also composed a direct mailer template for event promotion as well, by combining both the use of my brand elements as well as photographs too. All of these elements and ideas together worked to properly create a pop up shop experience, as well as promote the event in effective ways.